Concept work: a spa site and a local service site

Cedar: a spa site built to book

Concept project, not a real spa.

Cedar (the demo spa is called Cedar & Stone) is a concept day spa website. I built it to show what a modern day spa site can look like when every decision is made for the person deciding whether to book. A few of the choices behind it:

• Booking is always one tap away. The book button is visible at the top of every page and easy to reach with a thumb on a phone.
• The service menu is easy to scan. Treatments are grouped into massage, facials, body and nails, each with a short description and a starting price, so people can choose without calling.
• First time guests get help choosing. A short "help me choose" guide asks three questions and suggests a treatment, the way a good front desk would.
• Gift cards have their own spot. Easy to find in December, not buried in a footer.
• It is built for phones first. Most spa clients find you on their phone, so the phone layout came first and the desktop layout second.
• It is structured for local search. Clear headings, service sections and consistent business details give Google the information it needs to show the spa to people nearby.

View the live Cedar concept (opens in a new tab). If you run a spa, my spa website design page explains how I would apply the same thinking to your site.

Eco Snow: a snow removal site

Concept project, not a real company.

Eco Snow is a concept site for an all electric residential snow removal service in Salt Lake City. Snow removal customers decide quickly, often on a phone, so the whole site is built around one action: reserving a spot on the route for the season. It shows how the same approach works for a service business that goes out to the customer instead of bringing customers in.

• One clear offer. A single season plan with its starting price right at the top, so nobody has to ask for a quote to know if it fits their budget.
• A service area that is hard to misread. The page says exactly which area is covered and which nearby cities are not, the way a service area business should.
• Policies answered before anyone asks. Return trips after the city plow, what happens in a light winter and how the route order works are all on the page.

View the live Eco Snow concept (opens in a new tab). Local service businesses like this are covered on my Davis County web design page.

Why concepts, and what comes next

I'd rather show you honest concepts than borrow someone else's work or pretend a demo was a paid project. Both concepts were designed and built by me, from scratch, using the same tools and standards I use for client sites. When clients approve it, real before and after examples will join them here.

The best way to see what I would do for your business is a free consultation. Send me your current site and I'll give you honest feedback on what's working and what is costing you bookings. If you run a med spa, a massage or wellness business or a salon, those pages go into more detail.