Salon website design for Utah hair, nail, lash and brow studios

What salon clients look for first

Someone looking for a new stylist usually checks three things in this order: does your work look like what they want, roughly what will it cost, and can they book without calling. Your website should answer all three in the first few seconds on a phone. If the photos are tiny, the prices are missing or the booking link is hard to find, they go back to scrolling.

A service menu people can actually read

Salon pricing is complicated, and that is fine. The menu just has to be honest about it. I organize services into clear groups like cuts, color, extensions, treatments, nails or lashes, with a short description and a starting price for each. Where pricing depends on hair length, stylist level or a consultation, the menu says so in plain words. Color corrections and extensions can link to a consultation request instead of a price.

A readable menu also cuts down on "how much is a balayage?" messages, and it gives Google real text to match when someone searches for a specific service in your area.

Stylist pages and booking by stylist

Many clients choose a person, not a salon. Each stylist or artist can have a short bio with their photo, specialties, a few photos of their work and a link to their own booking calendar or Instagram. This works especially well for salons with booth or suite renters, where every stylist runs their own book but the salon still wants one strong website.

Show your work without slowing the site down

Photos sell salon services, and they are also the most common reason salon websites are slow. I resize and compress every image so it looks sharp on a phone and loads fast, and I build galleries by service so a client looking for blonding sees blonding. Instead of a heavy live Instagram widget, I link to your Instagram clearly, and we refresh the gallery with new favorites as part of your care plan.

New client policies and deposits

Deposits, cancellation fees, late policies and consultation rules are part of running a healthy salon. They should be easy to find before someone books, not a surprise afterward. I give them a clear spot on the site and link them from the booking button, so new clients know what to expect.

Booking that fits your salon

Your site connects to the booking tool you already use, like GlossGenius, Square Appointments, Vagaro, Boulevard or Fresha. The book button stays easy to reach on every page. If your tool supports links to a specific stylist or service, I use those so clients skip a step.

Getting found in your part of Utah

Salon searches are about as local as it gets. People search for things like "hair salon Layton," "balayage Farmington" or "nail salon near me," and Google shows the map results first. I set up or tidy your Google Business Profile, make your name, phone and location match everywhere, add your services and link it to a fast site with clear service pages. Real reviews and fresh photos on your profile help too, and I'll show you simple ways to keep both coming.

I'm based in Davis County and meet in person with salons anywhere from Salt Lake County north through Davis, Weber and Box Elder counties, and remotely with salons anywhere else in Utah. If you offer spa services like facials or massage, take a look at the spa website design page or the massage and wellness page. You can also see how I approach design on my concept work page.